Our Writers


Aviv Madmon

CEO of Experda

As a founder of the company Aviv Madmon played key roles in sales, product management and marketing, contributing to DBA Services phenomenal growth from a small company to a worldwide software provider.

Research & Development

Ray Maor

R&D manager

R&D manager for our software products. With 20 years of DBA expertise and writes in 15 programming languages. Responsible for the architecture, workflow design and implementation of key algorithms for Experad’s software products.

Senior DBA’S

Michal Karo Tzadok

DBA Team Leader

Michal Karo Tzadok – Applicative and infrastructure DBA. In charge of the DBA staff in the company, assigns projects to the staff. With over 15 years of experience in the field, Michal is working in Experda for about 6 years.

Efrat Whetstone

Senior DBA

Senior DBA With over 15 years cumulative experience in the Database world. Expert at MSSQL and Oracle on both database module development and infrastructure.

Ruth Meoded Volin

Senior DBA

Senior SQL Server DBA with over 8 years experience in application and BI development. 2 years in Experda as Infrastructure and applicative DBA supporting various projects and costumers. M.Sc. in industrial engineering management, B.Sc. in Information systems engineering.

Yehoram Dan

Senior DBA

Professional SQL server DBA with over 20 years of experience with enterprise organizations. Yehoram is responsible for consulting and providing advanced solutions to Experda’s customers.

Sales & Marketing

Uri Twig

Sales & Distribution Manager

Responsible for leading Company’s worldwide Sales and Distribution activity.. 100% committed to the customers and partners with future vision of providing company tools to thousands of organizations all around the world.

Uzi Shabat

Digital Marketing Manager

Uzi Shabat – Digital Marketing Manager Uzi Shabat is responsible for all of the digital activity of Experda & DBSophic: Website maintenance & upgrades, Social media interactions, monthly newsletter, article publishes and ongoing operation with various suppliers.